WHAT WE CAN HELP WITH

In today’s global economy, organizations face a myriad of threats of internal and external disruptions to business operations. Some risks can be planned for, monitored, and mitigated; but other high-impact, hard-to-predict events are occurring more often. Is your organization fully prepared to respond to disruptions?

Crises or catastrophic events typically occur within a compressed period, have the potential to critically impact a company’s ability to achieve its mission, frequently result in significant financial or reputational loss, and almost always require an immediate cross-functional and cross-organizational response.

Due to the unpredictable nature of a crisis and the potential impact on an organization’s viability, it is important for organizations to prepare in advance for both a crisis and a response. As part of our broad range of services, the Nifty team assist can help you answer these difficult questions:

• Are we prepared for a crisis?
• Do we understand all of our potential risks?
• Have we thought “outside the box” about our risks and responses?
• Do we have clear decision-making protocols and responsibilities?
• Do we have an appropriate response or responses documented?
• Do we have the right resources and advisors readily available in the event of a crisis?

Effective crisis planning and response can limit business interruption and the associated costs of a crisis and its aftermath. Our team provides you with strategic and tactical insights and skills to help enhance organizations’ response to a crisis.

Help finding the solution that works for you

Informed by research and a risk and vulnerability assessment, we put your crisis strategy into action when a response is needed. We work with and facilitate hands on crisis simulations and drills meant to test your team’s response to an incident. These training exercises, which are fully customized to your needs, give your teams the confidence and skill sets needed to address any situation that threatens your brand operations, events, and reputation. Nifty Method's interactive crisis response training will:

• Stress test existing crisis plans to evaluate effectiveness and uncover any gaps or vulnerabilities
• Develop skills for team members and volunteers in a safe, low-risk environment to ensure they’re comfortable and prepared for a real crisis
• Offer an objective evaluation of your team’s response and identify areas for improvement

Keep your audience connected & your brand protected

We know how to effectively communicate during a crisis to minimize risk and exposure and manage reputations. Our clients often comment on how quickly we jump in and become members of their team. They also appreciate the fact that we consider all of the angles, the short- and long-term, and the nuances of their institution. We work with you so that there’s never a one-size-fits-all approach. We create customized strategies for each crisis communications client using our range of experience across industries.

Our Approach to Crisis Management

• Integrate quickly with leadership, legal and communications teams
• Assess the crisis
• Understand the context and resources
• Identify the stakeholders
• Implement an integrated crisis communications strategy
• Provide ongoing strategic counsel, crisis management and crisis communications support
• Conduct situational review & threat assessments
• Plan and implement press conferences 

Protect your brand

With the rise of social media and a 24/7 news cycle, the multiple places a negative mention for a can be tough to find and harder to fix. This is why you need a strong reputation management agency to keep your company in the good books of your audience. We help you protect and endorse your reputation and remove the impact of damaging online mentions. We design unified campaigns revolving around public relations based on your branding goals. Our proficiency in reputation management is unmatched. Our services include Reputation Management for Businesses and Individuals.

No crisis follows a script. Without a team trained to talk to and manage the media, no holding statement, emergency procedure, or recovery strategy will be enough to navigate through the uncertainty, potential magnitude, and duration of a crisis. 

Crisis management public relations can make or break your company during a crisis event. Whether you know it or not, your business is vulnerable to a diverse range of unexpected threats, any one of which can severely damage your reputation and have a potentially devastating effect on revenue, customer acquisition, loyalty, and other important business outcomes.

The key to successfully navigating a crisis is preparation—and that’s where crisis management public relations enters the picture. By working with an experienced PR firm before an event occurs, you can substantially improve your ability to minimize the impact of negative publicity on your business.

We will prepare your staff and media spokesperson before the media show up and teach you how to communicate with power, mastering even the toughest interview, speech or presentation.